Skip to main content
FEX Farm Exchange

How FEX works

A simple marketplace connecting poultry farmers and buyers in Dar es Salaam.

For buyers

  • Create a free buyer account with your phone number.
  • Browse eggs and live birds. Filter by category, seller location and price.
  • Open a product, choose a quantity and tell the seller how you want to receive it: collect from the farm, seller delivery, or your own transport.
  • Place the order. The quantity is reserved for you immediately, so the seller cannot sell it to someone else.
  • The seller accepts or declines. Once accepted, you can see each other's phone numbers and use the order messages to agree on the details.
  • Pay the seller directly: by M-Pesa, Mixx by Yas or Airtel Money to their Lipa number (shown on your order once they accept it), or in cash on collection or delivery. Tap “I have paid” with your transaction ID, and the seller confirms when the money arrives. FEX does not take payments online at this stage.

For farmers and sellers

  • Register as a seller and create your farm or business profile.
  • Add listings with photos, a price, a selling unit (tray, dozen, bird or kg) and the quantity you have.
  • New listings are reviewed by FEX before they go live.
  • Request verification so buyers see the verified badge on your listings.
  • When an order arrives, accept or decline it, then update its progress until it is completed.

Order stages

  • Pending: the buyer has placed the order and stock is reserved.
  • Accepted / Preparing: the seller has agreed and is getting it ready.
  • Awaiting collection / delivery: ready to hand over.
  • Completed: the buyer has received the order.
  • Rejected or Cancelled: the reserved quantity goes back into the seller's stock.

If something goes wrong with an order, use Report an issue on the order page and the FEX team will review it.